In this presentation, Tony Sorensen, CEO of Parqa Digital Marketing Agency and Versique Search & Consulting, will reveal how content marketing can help you grow your recruiting firm by building your brand online and driving website traffic which assists in driving more client and candidate leads. Tony will cover the importance of having a digital marketing strategy that includes creating meaningful content such as thought leadership blogs, consistent social media posting, and relevant websites content. As a leading expert in the recruiting industry, Tony will share secrets on how to beat out the competition with digital marketing!

Tony Sorensen is the CEO of Parqa and sister-company, Versique Executive Search & Consulting. With a career spanning 20 years in the recruiting industry, Tony founded Parqa Digital Marketing Agency with a passion to help staffing firms nationwide take their online presence to the next level. By investing in digital marketing efforts for his own recruiting company, Versique grew from $0 - $10M in just four years and now receives over 50% of revenue from marketing sources including SEO, pay-per-click, email marketing, and content marketing. Tony is one of the country’s leading thought leaders on digital marketing for the recruiting industry and has contributed to organizations including NAPS, ERE, The Fordyce Letter, EMinfo, Star Tribune, and Monster.com.

Registration Fees:
NYSA Members: No Charge
Non-Members: $59 per person

Cancellations will be accepted via email by March 12, 2018. 
No Refunds after March 12, 2018. No-shows will be billed.