In this session, we’ll discuss key elements for planning your 2021 Marketing Strategy, specifically related to achieving your business goals. We’ll walk through how to:

• Define and speak to your core audience
• Create an online presence that clearly defines your value proposition (using the StoryBrand Methodology)
• Determine your most urgent needs and strategic proactive initiatives (read: create your marketing plan)
• Confirm your delivery/accountability team to implement your strategy
• Put your plan into motion…so it’s not just another good idea stuck in your notebook
• Bonus: Create realistic expectations for measurement and ROI

We’ll cover a lot of ground and substance in this conversation. Bring your questions – we’ll dive into a few specific scenarios. See you there!

NOTE:  This program is intended to be a two-part series.  Attendees are encouraged to register for the first session on January 20th on "The Proven Process: How Marketing Can Help You Come Out of COVID-19 Stronger."  However, it is not required that you participate in both sessions. 

Speaker:  Kelli Schutrop, Director of Sales & Marketing, PARQA