This two-Part Workshop is offered exclusively to the New York Staffing Association and includes two-month access to supporting Sales Effectiveness online learning modules that lay the foundation for the live, virtual instructor-led workshop sessions. Butler Street has paved the way for you to utilize Generative AI for efficiency & results. Learn alongside your industry peers and receive coaching and tips from Butler Street industry experts.
Butler Street is a continuous growth & consulting partner, offering a suite of professional development solutions to drive organizational success. They specialize in scalable programs including AI-powered coaches to address operational challenges.
DEADLINE TO REGISTER IS MARCH 10, 2025
PROGRAM OVERVIEW
March 18, 2025 - 1:00 p.m. - 2:30 p.m.
Session 1: Communicating Value and Targeted Messaging
In the first session of your prospecting workshop, learners will develop the skills to craft concise and compelling value propositions that captivate, differentiate, and validate while tailoring their messaging to align with the unique financial targets and operational outcomes of buyer personas. They will learn to position themselves as trusted advisors by understanding and addressing prospects’ operating realities and top-of-mind challenges. This session emphasizes clear, meaningful language that drives engagement, sets the stage for impactful meetings, and positions participants to stand out as problem-solvers who can meaningfully contribute to achieving business goals.
March 25, 2025 - 1:00 p.m. - 2:30 p.m.
Session 2: Prospecting Online & Cold Calling
In the second session, learners will master prospecting techniques tailored to both online and phone interactions. They will discover how to craft attention-grabbing messages that differentiate their approach and secure more appointments. The courses focus on building a strong personal brand with each interaction while effectively using tools like email, social media, and phone calls to convey value. By understanding and applying the Disarm, Purpose, and Question (DPQ) framework, participants will learn how to lower resistance, communicate with purpose, and engage prospects with open-ended questions that uncover needs. These skills ensure consistent follow-through and help learners create impactful first impressions that pave the way for successful client engagements.
Note, all attendees will have access to the eLearning modules for 2 months following the program dates.
Expected Results:
- Increased Prospect Engagement: Build rapport and secure more meetings by mastering attention-grabbing outreach methods.
- Enhanced Messaging Skills: Craft impactful, personalized communications that resonate with prospects’ needs and priorities.
- Improved Confidence: Use proven techniques to overcome hesitation and handle live prospect interactions effectively.
- Higher Appointment Rates: Apply structured frameworks like DPQ to move from initial contact to scheduled meetings seamlessly.
- Stronger Brand Awareness: Leverage every touchpoint to reinforce your personal and organizational value proposition.
- Efficient Follow-Up Strategies: Optimize your approach with consistent and meaningful follow-through across multiple channels.
- Sustainable Success: Create repeatable processes that generate a steady flow of opportunities to fill your pipeline.
