Many staffing firms dabble in marketing—but few connect it directly to revenue. In this session, we’ll walk through a proven, scalable approach to marketing that not only builds brand visibility but also generates real, qualified leads over time. You'll learn about segmenting your audience, creating and promoting content, and implementing a system that builds trust and pipeline—without blowing your budget.

Speaker: 

Adam Horwitz is the Head of Marketing at Advance Partners, a Paychex Company, where he leads marketing strategy and brand development for Advance Partners Marketing Services, which provides core marketing services exclusively for staffing firms, as well as for Advance Partners' funding product.

With more than 14 years in marketing and nearly 8 years as a newspaper journalist, Adam brings a unique blend of storytelling and strategic expertise to his role. He has worked across healthcare, finance and staffing, and even founded his own marketing company, giving him firsthand insight into what it takes to scale a business. Adam is passionate about helping staffing firms stand out in a competitive market through smart, practical marketing strategies that drive real results.

Registration Fees:

NYSA Members: No Charge
Non-Members: $60 per person

This Program is Being Presented by

Cancellations will be accepted via email by September 29, 2025.

No Refunds after September 29, 2025. No-shows will be billed.